Hicham's career spans more than two decades across international hospitality groups, real estate development and investment environments, combining senior corporate leadership with direct exposure to investment strategy, capital allocation and complex development initiatives.

He has held senior leadership positions within globally recognized hospitality organizations, including Accor and Rosewood Hotel Group, alongside experience with JLL, a global leader in real estate investment and advisory services. This diverse background has provided an in-depth understanding of real estate investment, hospitality brands, operating platforms, commercial models and the drivers of asset performance.

His experience also includes C-suite role within a strategic hospitality development company backed by Saudi Arabia's Public Investment Fund (PIF), providing direct exposure to sovereign-backed investment strategies and high-level decision-making at the intersection of capital, real estate and hospitality.

Across these environments, Hicham has been involved in shaping growth strategies, evaluating investment and development opportunities, structuring strategic partnerships and navigating complex commercial negotiations.

Fluent in English, French and Arabic, he brings strong cross-cultural fluency and an ability to navigate diverse business environments, stakeholders and decision-making cultures.

Hicham Hassouni. Managing Partner 

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Senior Developer at Zylker Graham Petrov