Hospitality. Investment.
Operational Real Estate. 

Independent, investment-led advisory helping investors, owners and operators unlock value across hospitality and operational real estate.

Advisory Across the Investment Lifecycle

We provide independent, senior-level advisory to help clients make informed investment decisions and advance their growth initiatives.

Investment & Asset Strategy

Investment opportunity assessment, commercial and financial evaluation, asset positioning and strategies to enhance performance and long-term value.

Development & Growth

Real estate development strategy, project feasibility and positioning, development planning, and portfolio expansion initiatives, from concept through execution.

Brands, Operators & Partnerships

Brand and operator selection, operating model assessment, management and franchise agreement structuring and strategic partnership development.

Advisory Across the Investment Lifecycle

We provide independent, senior-level advisory to help clients make informed investment decisions and advance their development and growth initiatives.

Investment & Asset Strategy

Investment opportunity assessment, commercial and financial evaluation, asset positioning and strategies to enhance performance and long-term value.

Development & Growth

Real estate development strategy, project feasibility and positioning, development planning, and portfolio expansion initiatives, from concept through execution.

Brands, Operators & Partnerships

Brand and operator selection, operating model assessment, management and franchise agreement structuring and strategic partnership development.

Where Capital Meets Brand and Operations

"The most compelling opportunities are not defined by real estate alone.

Across hospitality and operational real estate, value is shaped by the interaction of capital, the physical asset, brand and operating model.

Hassouni & Co brings these perspectives together—helping owners and investors understand how these elements combine to drive performance, growth and long-term value."

Senior Leadership.
Investment Perspective.

Hassouni & Co is founded and led by Hicham Hassouni, an international executive with over 20 years of experience spanning hospitality investment, real estate development and strategic growth.

His background combines senior leadership roles within global hospitality groups, including Accor and Rosewood Hotel Group, with C-suite experience in a sovereign-backed hospitality development business.

This combination brings an investment-oriented perspective and first-hand understanding of hospitality brands, operators and the commercial drivers of asset value.

Who We Advise 

We work with family offices, investment firms, developers, asset owners and hospitality groups on opportunities requiring senior judgement, commercial perspective and specialist sector insight.

Based in Dubai and working across markets, we support clients from early investment and development decisions through strategic growth and long-term value creation.

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